Southeast Georgia Health System Advertising

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Southeast Georgia Health System is an evolving health system serving a large portion of Southeast Georgia, with two hospital campuses and dozens of ancillary facilities and physician practices. The marketing department wanted to update its advertising with a bold and unmistakable new campaign that communicated its key benefits in an exceptionally simple way. Knight Marketing developed a campaign concept that can be used across any hospital service line and integrated easily across all visual channels. Characterized by headlines with just two or three words, a commanding headline typeface and minimal copy, the campaign distinguishes the Health System from its regional competitors and dominates the environments in which it is placed, from print to outdoor and online.