If someone were to describe a process that involves gathering facts, pointed questions of patients and ultimately using the results to make a determination, you’d say it sounds a lot like a diagnosis, right? And for healthcare marketers, a patient persona, in many ways, is just that, a type of diagnosis, and one that’s equally […]Read more
We’re proof that creative excellence and efficiency can co-exist in marketing.
Since 1997, Knight Marketing has been growing brands by creating emotional connections with people and delivering messages where audiences are searching. We practice science as much as we do art by employing data and tools that help us make highly informed decisions and produce work that demonstrably works for you, regardless of your budget.
Whether it’s with one big idea or lots of little ones, we help you break through in a world of self-selection and advertising avoidance. We create preference for your brand and make your audiences want to learn, engage and act. If you’re in healthcare, construction, building products or public sector marketing, we can also bring you best practices from your own category of business on the first day we meet you.
We are part of Imprezzio, a group of business performance companies providing a full spectrum of marketing services and technology-enabled marketing products. Each of our companies does something extremely well. Thus, through a single point of contact you have access to a broad talent pool, international reach and best-in-class experts. You can self-select the talent and services you need—no more, and no less.
Our mission is to help people leading the industries we serve connect with, influence and build relationships with the people they care about.
Imprezzio Media And Marketing
AFS Web - Columbus, OH
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Knight Marketing - Sarasota, FL and Spokane, WA
Imprezzio Business Performance
Imprezzio - Spokane and Seattle, WA
It’s rather safe to say that physicians and healthcare practitioners earn more surnames, adjectives, and professional titles than those working in most any other industry. Aside from the traditional distinctions like MD, LPN, CNA, and PA, there are endless specialties, everything from bariatrics, to geriatrics, to pediatrics, and so on. It seems that in healthcare […]Read more
While some debate still lingers about what exactly to call “young” Baby Boomers—those born between, say, 1955 and 1964—universally known and accepted is this segment’s unprecedented impact on the healthcare industry, and its critical importance to healthcare marketers as a result. In terms of size, income, and standard of living, this distinct population segment is […]Read more
Have you ever Googled your name or the name of your medical practice and observed the top-ranking search results? Well, it’s safe to say that your patients have. Recent estimates confirm that eight in 10 patients report searching online for health-related information, and some even suggest that 62 percent of patients use third-party health ratings sites […]Read more
Today there is no other digital marketing tool that can contribute more to your marketing results than a great website. In the past couple of years, hospital websites have evolved from glorified online brochures and branding tools to robust marketing engines that, when done right, serve as major hubs of outbound and inbound marketing activity […]Read more
Social media has been widely adopted across many industries as a vital component of any well-rounded digital marketing strategy, and physicians are rapidly joining the ranks. In fact, a recent study found that over 70% of primary care physicians and oncologists are now using social media to read and disseminate health information. Many late adopters […]Read more
There are hundreds of sophisticated marketing tactics that can take your hospital or medical practice to the next level, but you must start with the basics: can patients find you? There was a time when people in your town who needed your medical care picked up the Yellow Pages and went to the physician or […]Read more
There’s an insatiable need for consistent, quality healthcare content, and with a vast universe of topics at your disposal, part of the challenge is knowing where to start, and how to be proactive in finding topics that strike a chord with patients. So, what’s the answer? Worthwhile content ideas aren’t as elusive as you may think! […]Read more
Whether you are in healthcare marketing, or any business to business industry that needs sales leads, the process of lead generation can seem overwhelming. The good news is the cycle is basically the same, regardless of the industry you are in. But where do you start? Once you understand your customer’s journey, you can give prospects the tools they […]Read more
After more than 17 years in business, Knight Marketing is beginning a new chapter: it became part of a global marketing group, Imprezzio Media, on August 20, 2015 when it was acquired by the group’s Spokane, WA-based holding company, DaRK Capital. The company employs approximately 200 people in locations through North America and Europe. The […]Read more