Social media has been widely adopted across many industries as a vital component of any well-rounded digital marketing strategy, and physicians are rapidly joining the ranks. In fact, a recent study found that over 70% of primary care physicians and oncologists are now using social media to read and disseminate health information. Many late adopters […]Read more
We’re proof that creative excellence and efficiency can co-exist in marketing.
Since 1997, Knight Marketing has been growing brands by creating emotional connections with people and delivering messages where audiences are searching. We practice science as much as we do art by employing data and tools that help us make highly informed decisions and produce work that demonstrably works for you, regardless of your budget.
Whether it’s with one big idea or lots of little ones, we help you break through in a world of self-selection and advertising avoidance. We create preference for your brand and make your audiences want to learn, engage and act. If you’re in healthcare, construction, building products or public sector marketing, we can also bring you best practices from your own category of business on the first day we meet you.
We are part of Imprezzio, a group of business performance companies providing a full spectrum of marketing services and technology-enabled marketing products. Each of our companies does something extremely well. Thus, through a single point of contact you have access to a broad talent pool, international reach and best-in-class experts. You can self-select the talent and services you need—no more, and no less.
Our mission is to help people leading the industries we serve connect with, influence and build relationships with the people they care about.
Imprezzio Media And Marketing
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Imprezzio - Spokane and Seattle, WA
There are hundreds of sophisticated marketing tactics that can take your hospital or medical practice to the next level, but you must start with the basics: can patients find you? There was a time when people in your town who needed your medical care picked up the Yellow Pages and went to the physician or […]Read more
There’s an insatiable need for consistent, quality healthcare content, and with a vast universe of topics at your disposal, part of the challenge is knowing where to start, and how to be proactive in finding topics that strike a chord with patients. So, what’s the answer? Worthwhile content ideas aren’t as elusive as you may think! […]Read more
Whether you are in healthcare marketing, or any business to business industry that needs sales leads, the process of lead generation can seem overwhelming. The good news is the cycle is basically the same, regardless of the industry you are in. But where do you start? Once you understand your customer’s journey, you can give prospects the tools they […]Read more
After more than 17 years in business, Knight Marketing is beginning a new chapter: it became part of a global marketing group, Imprezzio Media, on August 20, 2015 when it was acquired by the group’s Spokane, WA-based holding company, DaRK Capital. The company employs approximately 200 people in locations through North America and Europe. The […]Read more
Focus groups are easy: throw a handful of people in a room, ask them questions about your product, service or company, and voila! Marketing insight. Shouldn’t cost much at all, right? You can certainly conduct focus groups that way, but only if you don’t really care about the validity of the research and don’t need […]Read more
If you’re going to reach Millennials, you must be where they are: online. That’s no earth shattering surprise, but can you actually break through the online clutter and connect? And as a healthcare marketer, should you even try to be reaching this group? Yes and yes. While they may not be the primary target for […]Read more
According to the 2014 Social Media Marketing Industry Report released by socialmediaexaminer.com (a leading social media researcher and blog), 27 percent of businesses outsourced social media responsibilities last year. The report also highlighted the increasing effectiveness of social media in building customer loyalty, gaining market intelligence and driving sales in both the B2C and B2B sectors. What it didn’t […]Read more
The “retailization” of healthcare, whereby medical services are marketed and provided much like a retail consumer product, has been a growing trend for several years. Now, the Affordable Care Act is in full swing and it looks like retail healthcare is here to stay, especially after the U.S. Supreme Court ruled on June 26 to […]Read more
The shift from volume-to-value based selling in B2B healthcare has had a profound affect on how we market. Gone are the days where we can just talk about features and benefits. Instead, we’ve got to show how a particular product or service provides real value. But what exactly does “value” mean in the healthcare world […]Read more