No social media policy: A great way to risk your corporate image (and maybe your job).

If you’re a marketing manger–or director, or VP, or even a company owner–you’re probably responsible for your company’s social media sites.  As you have undoubtedly noticed, however, the lines have blurred between your corporate sites, your personal sites and your company’s employees personal sites. They will often “friend” your corporate sites and even ask to […]

Your company’s image – amazing or awkward?

We have all seen those awkward family photos posted all over the internet. You know the ones with the horrible holiday sweaters, bad perms, mullets and other atrocities from the ‘70s and ‘80s. In fact, there is a website, awkwardfamilyphotos.com, devoted to displaying these cringe-worthy works of art.   The site recently sponsored a contest for awkward […]

Yellow teeth are beautiful.

Why is marketing research so important? Because you don’t know everything, even if you’re sure you do. Despite the fact that I have worked to perfect my client poker face for 20 years, I still can’t help cringing when I hear them say, “We don’t need to do market research. We already know what our […]

What’s in a good name? Ask Stefani Germanotta.

Shakespeare said a rose by any other name would still smell as sweet. But would Lady Gaga attract as much attention if she went with her birth name, Stefani Joanne Angelina Germanotta?  Or how about saying “BackRub it” when searching the internet?  BackRub was the search engine name that Google founders Larry Page and Sergey […]