Could Marketing Medical Marijuana Be in Your Future? Here are Five Things You Should Know.

Medical marijuana is now legal in 23 states and the District of Columbia, and nine more states, including Florida, have legislation pending. Recreational pot is legal in Alaska, Colorado and Washington. If these trends continue, medical marijuana will soon be legal in more states than it is illegal. If you are a healthcare marketer, is […]

How Can Ageism Be Avoided in Healthcare Marketing?

Remember that first time you got a “yes ma’am” or “yes sir”?  It was a sobering moment that signaled you had reached a “certain age.” That’s a rather innocuous example of what is really a looming problem in healthcare today: ageism. According to a recent study, one in five adults over the age of 50 (yes […]

How Rita Wilson and Angelina Jolie Can Spark Your Healthcare Marketing

Just today, actress Rita Wilson went public with the fact that she had a double mastectomy for a rare form of breast cancer, and that she may not have done so if she had not received a second medical opinion.  It’s been reported in virtually every major news outlet and social media is on fire […]

Top 5 Reasons Why Medical Marketers Must Optimize for Mobile Now

It may seem like yesterday’s news to say that anyone with a website should be optimized for mobile phones and tablets. But healthcare providers aren’t exactly the fastest adopters. Here are some stats and facts to help you build the case and make it happen now. 1.) 49% of U.S. hospitals do not have mobile […]