Be Inspired: 3 Ways to Originate the Content Your Patients Want

There’s an insatiable need for consistent, quality healthcare content, and with a vast universe of topics at your disposal, part of the challenge is knowing where to start, and how to be proactive in finding topics that strike a chord with patients. So, what’s the answer? Worthwhile content ideas aren’t as elusive as you may think! […]

The Art and Science of Lead Generation for B2B

Whether you are in healthcare marketing, or any business to business industry that needs sales leads, the process of lead generation can seem overwhelming. The good news is the cycle is basically the same, regardless of the industry you are in. But where do you start? Once you understand your customer’s journey, you can give prospects the tools they […]