Essential Features of Today’s Hospital Websites

Today there is no other digital marketing tool that can contribute more to your marketing results than a great website. In the past couple of years, hospital websites have evolved from glorified online brochures and branding tools to robust marketing engines that, when done right, serve as major hubs of outbound and inbound marketing activity […]

Two Truths and a Lie about Physicians and Social Media

Social media has been widely adopted across many industries as a vital component of any well-rounded digital marketing strategy, and physicians are rapidly joining the ranks. In fact, a recent study found that over 70% of primary care physicians and oncologists are now using social media to read and disseminate health information.  Many late adopters […]