3 Ways to Maximize ROI with Paid Search Advertising

Especially in an age of high-tech websites, mobile apps, and rapidly advancing social media strategies, most marketers, be it in healthcare or any industry, are surprised to hear that the digital marketing medium with the highest return on investment (ROI) isn’t any of those; it’s (still) paid search advertising, and by most measures, it’s not […]

Entrepreneurship in the Marketing World

We are proud to announce that our founder and managing director, Tracy Knight, has been featured by Florida Virtual Entrepreneur Center (FVEC)! FVEC is an online directory of resource agencies that serve entrepreneurs, organized for each stage of business development. This multipurpose platform not only builds connections among entrepreneurs but also raises awareness of the […]