Using Patient Personas for More Effective Healthcare Marketing

If someone were to describe a process that involves gathering facts, pointed questions of patients and ultimately using the results to make a determination, you’d say it sounds a lot like a diagnosis, right? And for healthcare marketers, a patient persona, in many ways, is just that, a type of diagnosis, and one that’s equally […]

How to Become a Healthcare Industry Thought Leader

It’s rather safe to say that physicians and healthcare practitioners earn more surnames, adjectives, and professional titles than those working in most any other industry. Aside from the traditional distinctions like MD, LPN, CNA, and PA, there are endless specialties, everything from bariatrics, to geriatrics, to pediatrics, and so on. It seems that in healthcare […]

The Three Cs of Physician Reputation Management

Have you ever Googled your name or the name of your medical practice and observed the top-ranking search results? Well, it’s safe to say that your patients have. Recent estimates confirm that eight in 10 patients report searching online for health-related information, and some even suggest that 62 percent of patients use third-party health ratings sites […]

Knight Marketing Begins a New Chapter

After more than 17 years in business, Knight Marketing is beginning a new chapter: it became part of a global marketing group, Imprezzio Media, on August 20, 2015 when it was acquired by the group’s Spokane, WA-based holding company, DaRK Capital.  The company employs approximately 200 people in locations through North America and Europe. The […]