Focus Groups—What Should It Cost?

Focus groups are easy: throw a handful of people in a room, ask them questions about your product, service or company, and voila!  Marketing insight.  Shouldn’t cost much at all, right?  You can certainly conduct focus groups that way, but only if you don’t really care about the validity of the research and don’t need […]

Healthcare Marketing to the Millennial Mindset

If you’re going to reach Millennials, you must be where they are: online. That’s no earth shattering surprise, but can you actually break through the online clutter and connect?  And as a healthcare marketer, should you even try to be reaching this group? Yes and yes. While they may not be the primary target for […]

Social Media—What Should It Cost?

According to the 2014 Social Media Marketing Industry Report released by (a leading social media researcher and blog), 27 percent of businesses outsourced social media responsibilities last year. The report also highlighted the increasing effectiveness of social media in building customer loyalty, gaining market intelligence and driving sales in both the B2C and B2B sectors.  What it didn’t […]

Retail Healthcare: Strategizing Your Market Position

The “retailization” of healthcare, whereby medical services are marketed and provided much like a retail consumer product, has been a growing trend for several years. Now, the Affordable Care Act is in full swing and it looks like retail healthcare is here to stay, especially after the U.S. Supreme Court ruled on June 26 to […]

How to Successfully Sell in The Value-Based Healthcare World

The shift from volume-to-value based selling in B2B healthcare has had a profound affect on how we market. Gone are the days where we can just talk about features and benefits. Instead, we’ve got to show how a particular product or service provides real value. But what exactly does “value” mean in the healthcare world […]

The Move Toward Population Health Management Creates Greater Demand for Healthcare Marketing—Are you Ready?

While population health management is not yet in full swing, it is the direction in which healthcare reform is moving. Population health management is a quantum shift in the way we perceive and deliver healthcare. As marketers, we must be ready and willing to change how and what we communicate. And we’ll need to be […]

Could Marketing Medical Marijuana Be in Your Future? Here are Five Things You Should Know.

Medical marijuana is now legal in 23 states and the District of Columbia, and nine more states, including Florida, have legislation pending. Recreational pot is legal in Alaska, Colorado and Washington. If these trends continue, medical marijuana will soon be legal in more states than it is illegal. If you are a healthcare marketer, is […]

How Can Ageism Be Avoided in Healthcare Marketing?

Remember that first time you got a “yes ma’am” or “yes sir”?  It was a sobering moment that signaled you had reached a “certain age.” That’s a rather innocuous example of what is really a looming problem in healthcare today: ageism. According to a recent study, one in five adults over the age of 50 (yes […]

How Rita Wilson and Angelina Jolie Can Spark Your Healthcare Marketing

Just today, actress Rita Wilson went public with the fact that she had a double mastectomy for a rare form of breast cancer, and that she may not have done so if she had not received a second medical opinion.  It’s been reported in virtually every major news outlet and social media is on fire […]

Top 5 Reasons Why Medical Marketers Must Optimize for Mobile Now

It may seem like yesterday’s news to say that anyone with a website should be optimized for mobile phones and tablets. But healthcare providers aren’t exactly the fastest adopters. Here are some stats and facts to help you build the case and make it happen now. 1.) 49% of U.S. hospitals do not have mobile […]