How to Become a Healthcare Industry Thought Leader

It’s rather safe to say that physicians and healthcare practitioners earn more surnames, adjectives, and professional titles than those working in most any other industry. Aside from the traditional distinctions like MD, LPN, CNA, and PA, there are endless specialties, everything from bariatrics, to geriatrics, to pediatrics, and so on. It seems that in healthcare […]

No social media policy: A great way to risk your corporate image (and maybe your job).

If you’re a marketing manger–or director, or VP, or even a company owner–you’re probably responsible for your company’s social media sites.  As you have undoubtedly noticed, however, the lines have blurred between your corporate sites, your personal sites and your company’s employees personal sites. They will often “friend” your corporate sites and even ask to […]

Your company’s image – amazing or awkward?

We have all seen those awkward family photos posted all over the internet. You know the ones with the horrible holiday sweaters, bad perms, mullets and other atrocities from the ‘70s and ‘80s. In fact, there is a website,, devoted to displaying these cringe-worthy works of art.   The site recently sponsored a contest for awkward […]