Using Internal Marketing to Deliver an Exemplary Patient Experience

Today, even consumers of healthcare services are being influenced by the Disneys and Amazons of the world, and as a result, expectations are shifting higher all the time. Case in point: Did you know that as many as 96 percent of dissatisfied patients cite customer service, not quality of care, as the reason for their […]

From Visitor to Contact: 3 Tools for Capturing Qualified, Opt-in Emails

For healthcare marketers in particular, one truly critical juncture in the new patient acquisition process is when a prospect agrees to share valuable information like their Email address. In doing so, said prospect moves deeper into what’s called the “sales funnel,” transitioning from mere visitor and suddenly emerging as a qualified, opted-in contact. One more […]