Using Patient Personas for More Effective Healthcare Marketing

If someone were to describe a process that involves gathering facts, pointed questions of patients and ultimately using the results to make a determination, you’d say it sounds a lot like a diagnosis, right? And for healthcare marketers, a patient persona, in many ways, is just that, a type of diagnosis, and one that’s equally […]

Be Inspired: 3 Ways to Originate the Content Your Patients Want

There’s an insatiable need for consistent, quality healthcare content, and with a vast universe of topics at your disposal, part of the challenge is knowing where to start, and how to be proactive in finding topics that strike a chord with patients. So, what’s the answer? Worthwhile content ideas aren’t as elusive as you may think! […]

Retail Healthcare: Strategizing Your Market Position

The “retailization” of healthcare, whereby medical services are marketed and provided much like a retail consumer product, has been a growing trend for several years. Now, the Affordable Care Act is in full swing and it looks like retail healthcare is here to stay, especially after the U.S. Supreme Court ruled on June 26 to […]

How Rita Wilson and Angelina Jolie Can Spark Your Healthcare Marketing

Just today, actress Rita Wilson went public with the fact that she had a double mastectomy for a rare form of breast cancer, and that she may not have done so if she had not received a second medical opinion.  It’s been reported in virtually every major news outlet and social media is on fire […]