From Visitor to Contact: 3 Tools for Capturing Qualified, Opt-in Emails

For healthcare marketers in particular, one truly critical juncture in the new patient acquisition process is when a prospect agrees to share valuable information like their Email address. In doing so, said prospect moves deeper into what’s called the “sales funnel,” transitioning from mere visitor and suddenly emerging as a qualified, opted-in contact. One more […]

The Art and Science of Lead Generation for B2B

Whether you are in healthcare marketing, or any business to business industry that needs sales leads, the process of lead generation can seem overwhelming. The good news is the cycle is basically the same, regardless of the industry you are in. But where do you start? Once you understand your customer’s journey, you can give prospects the tools they […]