Using Internal Marketing to Deliver an Exemplary Patient Experience

Today, even consumers of healthcare services are being influenced by the Disneys and Amazons of the world, and as a result, expectations are shifting higher all the time. Case in point: Did you know that as many as 96 percent of dissatisfied patients cite customer service, not quality of care, as the reason for their […]

Could Marketing Medical Marijuana Be in Your Future? Here are Five Things You Should Know.

Medical marijuana is now legal in 23 states and the District of Columbia, and nine more states, including Florida, have legislation pending. Recreational pot is legal in Alaska, Colorado and Washington. If these trends continue, medical marijuana will soon be legal in more states than it is illegal. If you are a healthcare marketer, is […]

Top 5 Reasons Why Medical Marketers Must Optimize for Mobile Now

It may seem like yesterday’s news to say that anyone with a website should be optimized for mobile phones and tablets. But healthcare providers aren’t exactly the fastest adopters. Here are some stats and facts to help you build the case and make it happen now. 1.) 49% of U.S. hospitals do not have mobile […]