Knight Marketing Begins a New Chapter

After more than 17 years in business, Knight Marketing is beginning a new chapter: it became part of a global marketing group, Imprezzio Media, on August 20, 2015 when it was acquired by the group’s Spokane, WA-based holding company, DaRK Capital.  The company employs approximately 200 people in locations through North America and Europe. The […]

What’s in a good name? Ask Stefani Germanotta.

Shakespeare said a rose by any other name would still smell as sweet. But would Lady Gaga attract as much attention if she went with her birth name, Stefani Joanne Angelina Germanotta?  Or how about saying “BackRub it” when searching the internet?  BackRub was the search engine name that Google founders Larry Page and Sergey […]