Auditing, Naming, Positioning, Key Messages, Logos, Corporate ID packages, Brand Standards, Launches
We believe strongly in brand, and not just because we happen to offer branding services. In both the business and consumer sectors, there is ample evidence to support the importance of strong, consistent branding to an organization’s long-term success.
The enemy of brands is mediocrity. Our goal for you is brand dominance, which is why we dig deep for insight and obsess over creation and execution. We then work to burn the brand into your organization’s culture and psyche, implementing it across every communication channel, touch point and employee.
Investing in brands works. In the last 10 years, the BrandZ Top 100 as a stock portfolio shows their share has risen over three times more than the MSCI World Index and almost two-thirds more than the S&P 500.
A strong brand is one that your key stakeholders will zealously support. They will support it only when they have provided their input and ideas, researched it, debated it, argued over it, and finally agreed on it. This is what happens in a Knight Marketing BrandStorming session.
Each session is tailored to your individual needs, but typically includes a half -day to two full days of enlightenment—we will often present research findings as a starting point—plus a variety of neuron-stretching exercises and a guided discussion about the brand “assets”. You’ll find that it not only stimulates imaginations, but also builds consensus among the people in your organization who matter.