Pines of Sarasota

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Pines of Sarasota

Pines of Sarasota is an established assisted living community, skilled nursing and rehabilitation center that needed a fresh brand to better compete in the local market. For optimal results it required not only an updated visual identity, but also a modern approach to its marketing and messages that resonated with target audiences in a rapidly evolving senior care industry.

Working with Pines’ marketing director and board of directors, Knight Marketing developed a complete set of brand assets including a refreshed mission, vision and values, value proposition, positioning statement, tagline and key messages. We then developed a logo and graphic standards that served as the basis for a clean and appealing design aesthetic, which was translated to all of the Pines’ marketing materials, signage and more.