At the beginning of this year, Facebook made some changes to its newsfeed algorithm. While this algorithm is constantly changing, as most things in the digital world are, these changes are fairly significant and will affect the way people interact on Facebook every day. So, what does this mean for you as a business? What […]Read more
We’re proof that creative excellence and efficiency can co-exist in marketing.
Since 1997, Knight Marketing has been growing brands by creating emotional connections with people and delivering messages where audiences are searching. We practice science as much as we do art by employing data and tools that help us make highly informed decisions and produce work that demonstrably works for you, regardless of your budget.
Whether it’s with one big idea or lots of little ones, we help you break through in a world of self-selection and advertising avoidance. We create preference for your brand and make your audiences want to learn, engage and act. If you’re in healthcare, construction, building products or public sector marketing, we can also bring you best practices from your own category of business on the first day we meet you.
We are part of Imprezzio, a group of business performance companies providing a full spectrum of marketing services and technology-enabled marketing products. Each of our companies does something extremely well. Thus, through a single point of contact you have access to a broad talent pool, international reach and best-in-class experts. You can self-select the talent and services you need—no more, and no less.
Our mission is to help people leading the industries we serve connect with, influence and build relationships with the people they care about.
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Healthcare Marketing ROI It seems that so much of the data out there on healthcare marketing tells one thing unequivocally: That digital marketing activities matter. And that’s fair enough, right? Afterall, we’ve all seen stats that say something like, “77% of all patients begin their quest for healthcare information using a search engine.” Or that […]Read more
Medical Marketing for Prioritizing Patients E-mail and search engine marketing. Social media and Web site optimization. Even big data and developing patient personas. More than just independent marketing functions, these activities and more, collectively, are part of the patient-centric—as opposed to brand-centric—marketing approach that’s not only favored but expected by today’s healthcare consumers. For perspective, […]Read more
Today, even consumers of healthcare services are being influenced by the Disneys and Amazons of the world, and as a result, expectations are shifting higher all the time. Case in point: Did you know that as many as 96 percent of dissatisfied patients cite customer service, not quality of care, as the reason for their […]Read more
For healthcare marketers in particular, one truly critical juncture in the new patient acquisition process is when a prospect agrees to share valuable information like their Email address. In doing so, said prospect moves deeper into what’s called the “sales funnel,” transitioning from mere visitor and suddenly emerging as a qualified, opted-in contact. One more […]Read more
Especially in an age of high-tech websites, mobile apps, and rapidly advancing social media strategies, most marketers, be it in healthcare or any industry, are surprised to hear that the digital marketing medium with the highest return on investment (ROI) isn’t any of those; it’s (still) paid search advertising, and by most measures, it’s not […]Read more
We are proud to announce that our founder and managing director, Tracy Knight, has been featured by Florida Virtual Entrepreneur Center (FVEC)! FVEC is an online directory of resource agencies that serve entrepreneurs, organized for each stage of business development. This multipurpose platform not only builds connections among entrepreneurs but also raises awareness of the […]Read more
If someone were to describe a process that involves gathering facts, pointed questions of patients and ultimately using the results to make a determination, you’d say it sounds a lot like a diagnosis, right? And for healthcare marketers, a patient persona, in many ways, is just that, a type of diagnosis, and one that’s equally […]Read more
It’s rather safe to say that physicians and healthcare practitioners earn more surnames, adjectives, and professional titles than those working in most any other industry. Aside from the traditional distinctions like MD, LPN, CNA, and PA, there are endless specialties, everything from bariatrics, to geriatrics, to pediatrics, and so on. It seems that in healthcare […]Read more
While some debate still lingers about what exactly to call “young” Baby Boomers—those born between, say, 1955 and 1964—universally known and accepted is this segment’s unprecedented impact on the healthcare industry, and its critical importance to healthcare marketers as a result. In terms of size, income, and standard of living, this distinct population segment is […]Read more