Strategy, Planning, Research, Buying, Reconciliation, Analysis
We used to say we manage digital as well as traditional media, but now there is no firm line between the two. In fact, nearly every media buy is an integration of online and offline channels. Therefore, our analysts and buyers must be versed in everything. And so they are.
We’re just as adept in AdWord buys, retargeting and network buys as we are in television and radio. And since we are medium agnostic, we may be just as likely to recommend a newspaper buy as we would an extensive pay-per-click campaign. It just depends on the results of our initial data analysis and the preferences of the people we intend to reach.